How Technology Can Affects Mcdonald's

Origins        

In 1917, 15-year-old Ray Kroc lied about his age to join the Red Cross as an ambulance driver, but the war ended before he completed his training. He then worked as a piano player, a paper cup salesman and a Multimixer salesman.

In 1954, he visited a restaurant in San Bernardino, California that had purchased several Multimixers. There he found a small but successful restaurant run by brothers Dick and Mac McDonald, and was stunned by the effectiveness of their operation. They produced a limited menu, concentrating on just a few items – burgers, fries and beverages – which allowed them to focus on quality and quick service.

They were looking for a new agent and Kroc saw an opportunity. In 1955, he founded McDonald’s System, Inc., a predecessor of the McDonald’s Corporation, and six years later bought the exclusive rights to the McDonald’s name. By 1958, McDonald’s had sold its 100 millionth hamburger.

The Roots of Quality

McDonald’s passion for quality meant that every single ingredient was tested, tasted and perfected to fit the operating system. Kroc shared his vision of McDonald’s future, selling his early suppliers on future volumes. They believed in him and the restaurant boomed.

Again, Ray Kroc was looking for a partnership, and he managed to create the most integrated, efficient and innovative supply system in the food service industry. These supplier relationships have flourished over the decades. In fact, many McDonald’s suppliers operating today first started business with a handshake from Ray Kroc.

The Legend Lives On

Right up until he died on January 14, 1984, Ray Kroc never stopped working for McDonald’s. His legacy continues to this day as the system provides McDonald’s customers with great tasting, affordable food; crew and franchisees with opportunities for growth; and suppliers with a shared commitment to provide the highest quality ingredients and products.

From his passion for innovation and efficiency, to his relentless pursuit of quality, to his many charitable contributions, Ray Kroc’s legacy continues to be an inspirational and integral part of McDonald’s – today and into the future.

(mcdonalds, 2016-2017)

Rolling out digital

In addition to McPick 2 promotions, targeted digital deals helped attract bargain shoppers. By the end of 2017, all US McDonald’s will offer mobile order-and-pay, which executives believe will continue to attract customers and boost sales.

Revamping restaurants

13% of McDonald’s US locations have been remodeled for the chain’s “experience of tomorrow” layout, which includes ordering kiosks and optional table service.

“We are continuing to make improvements inside our restaurants to make the customer experience more personal and less stressful,” Easterbrook said.

Finally delivering food

By the end of the year, 5,000 of McDonald’s US locations will offer delivery, thanks to a partnership with UberEATS. According to executives, delivery has helped attract new customers in younger, more urban regions.

“I truly believe you’re only just beginning to scratch the surface on this opportunity,” Kempczinski said.

(taylor, 2017)

McDonald's Corp. has helped revolutionize the way restaurants use technology, dating back to founder Ray Kroc's fascination with serving burgers and fries in a matter of minutes. Throughout the years, their fascination with advancing their company technology wise has become a great obsession for the the IT department. In the 1970's, due to there outstanding lead and large burger chains which lead the industry they were able to move from cash registers and completely install computerized points-of-sale (POS). This particular sector of there technology has greatly advanced to even the present times when there POS are all touch screen, in some restaurants, are also self serving devices.

The most recent development has been installing WI-FI hotspots in most of there restaurant globally. This model is made to introduce more young and tech-people into the restaurants creating some what of a Starbucks feel, which by the way is free. The electronic payment model is made to quicken the ordering and payment of food, putting in a system that shortens the processing time, preparation time and payment.

Did you know, Mcdonald’s uses a 100% biodiesel Technology. Doing this has helped reduce carbon emissions with the truck making the deliveries. To make this processes a reality, Keystone Foods who supply Mcdonald’s with there meat worked very carefully with a fuel manufacturer in the UK, which they came up with the idea of using biodiesel to reduce there CO2 emissions per year. The B100 (the biodesel fuel used) has been adapted to make this possible.

McDonald's uses Nintendo DS system as a e-learning training tool for their new recruit staff in over 3,000 of their restaurants. These gaming systems train the recruits and grade them on their performance, in which they can compare with other colleagues and view their progress. This new usage of technology allow McDonald's to use less paper and have their employees enjoy their on the job learning experience.

(mecpepple, 2010)

(jiang, 2014)

The result from the picture above, as we can see that almost the graphic is increasing. So we can conclude that technology is affecting the company.

References

jiang, y., 2014. slideshare. [Online]
Available at: https://www.slideshare.net/YanxinJiang/mcdonalds-company-analysis-33306069
[Accessed 3 december 2017].

mcdonalds, 2016-2017. mcdonalds. [Online]
Available at: https://www.mcdonalds.com/us/en-us/about-us/our-history.html
[Accessed 3 december 2017].

mecpepple, h., 2010. mcdonald's technology. [Online]
Available at: http://mcdonaldsteam3.blogspot.co.id/2010/05/mcdonalds-corp.html
[Accessed 3 december 2017].

taylor, k., 2017. business insider singapore. [Online]
Available at: http://www.businessinsider.sg/mcdonalds-major-changes-boost-sales-2017-10/?r=US&IR=T
[Accessed 3 december 2017].